Digital PR
Coverage that earns a link, not just a mention.
Press and SEO run as one campaign — every pitch is built to earn authority and organic traffic at the same time.
How it works
- 01
Find the angle worth covering
Data studies, original research and newsworthy hooks are developed from your existing expertise — not generic press releases nobody will run.
- 02
Pitch journalists who actually cover your beat
Outreach goes to relevant editors and reporters, not a mass-blasted list bought from a database.
- 03
Secure coverage that counts twice
Each placement is chosen to build both brand authority and search equity — earned media and SEO stop being separate line items.
- 04
Report on reach and rankings together
You get coverage volume and domain authority gained, alongside the organic traffic and ranking movement that followed.
Frequently asked
How is this different from a traditional PR agency?+
A traditional PR agency optimises for coverage volume and brand mentions. We optimise for coverage that also earns a link and moves rankings — the campaign is built with SEO in mind from the first pitch.
Do you write the story angle, or do we?+
We develop the angle collaboratively, usually from data you already have — customer surveys, usage statistics, or industry benchmarks nobody else has published yet.
What if a story doesn’t land any coverage?+
We pitch multiple angles per cycle precisely because hit rates vary. You’ll see the outreach volume and response rate, not just the wins.