Blog
Notes from the field.
10 February 2026 · Link Building, SEO
Why do-follow links still matter in 2026
Search engines have got better at devaluing manipulative links, not at ignoring links altogether. Here's why editorial backlinks remain one of the more reliable ranking signals available.
22 January 2026 · Digital PR, iGaming, Fintech
The digital PR playbook for regulated industries
iGaming, fintech and crypto brands can't pitch journalists the way a consumer app can. Here's how digital PR works when your industry carries compliance baggage before a journalist even opens your email.
5 December 2025 · SEO, iGaming
SEO for iGaming: what generic agencies get wrong
Most SEO playbooks assume a market where you can say anything about your product and the worst outcome is an unconvinced reader. iGaming doesn't work like that.