Influencer Marketing
Reach that's matched to the audience, not the follower count.
KOL, macro, micro and nano campaigns built around real audience overlap — vetted relationships, not a spreadsheet of follower counts.
How it works
- 01
Match tier to objective
KOL, macro, micro and nano creators serve different goals — reach, credibility, or conversion. We match tier to what you’re actually trying to achieve, rather than defaulting to whoever has the biggest following.
- 02
Vet for real audience overlap
Engagement authenticity and audience-market fit are checked before outreach — follower count is the least useful number in this business.
- 03
Negotiate and brief properly
Creators get a brief that respects their format and audience, not a script that reads like an advert bolted onto their channel.
- 04
Track beyond vanity metrics
Reach and engagement are reported alongside referral traffic and, where trackable, conversions — so you know what the spend actually returned.
Frequently asked
What’s the difference between KOL and influencer marketing?+
KOL (Key Opinion Leader) campaigns lean on established credibility and trust within a niche, often at a higher tier than typical influencer marketing, and are especially relevant in APAC markets.
Do you handle contracts and payment directly with creators?+
Yes — we manage negotiation, briefing, contracting and payment, so you’re dealing with one point of contact rather than a roster of individual creators.
Can this run alongside a link building or SEO programme?+
It’s designed to. Influencer content often generates the organic mentions and referral traffic that a parallel SEO programme can compound.